Community trade, Activate Self Esteem, Defend Human Rights, and Protect Out Planet. Through this campaign, The Body Shop is the leading natural beauty product on the market.
Strengths
Stores on a large scale all over the world
Leading company in natural beauty products market
Eco-friendly image
Charisma of Anita Roddick
High level of brand aw
their own website.
Attract indirected customers from other associated web site -Off-line :Totally had 777 branches in 2009 in USA
-Planned to open 70 additional branches every year
-Targeting online market through BN.com web site
PROMOTION More advertisements in on-line Price Discount Strategy
Communal branding with AOL
Affiliate Program
New type advertising
Various events
포트폴리오 재구성
? 정보기술 서비스, 인터넷 사업영역의 시장기회이점
? 23.5만 전 종업원을 석유와 가스, 엔터테인먼트, 금융 서비스 등
14개 고객 중심사업 부문에 투입(직원은 광범위 교육,고객 불만 처리 가용액 5천$)
? 글로벌 브랜드 매니저, Brand Steward 조직? 브랜드 자산 구축 보호역할
brand in the low‐price cosmetic market, we are going to analyze the company, competitors, market and products and so on. And then we are going to devise new marketing strategy for Missha.
Ⅱ. Situation Analysis
1. Company Analysis
1) Beginning & now
The Missha's origins lie in the internet site Beautynet, which was created in the year 2000. The two‐way communication with t
women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objective
- Clothing : Hi-involvement product
- Achieving 20% awareness of LEESLE brand among the target audience within 6 months. (4,523,041 * 20% = 904,608)
[Communication Message]
New Wave from Your DNA
to the cost of advertising effectiveness can be halved. Also, the advertising model, this duplication appeared to weaken the company's brand image of credibility is down.
Sports marketing opportunities than ever before are enabled, and the market expectation that it would be bigger. These expectations in sports as an opportunity for the model works. Kim Yuna is currently a large number of ads
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
brand agreement signed
2002.11 New brand ( sheraton grande walkerhill seoul)
2003.11 Golf range opened again
2004. 8 W Seoul-Walkerhill opened
2009.12 Mergers and acquired with SK Networks
The hotel was opened in Seoul Gwang jang area on April 1963,Located in the Northeast region of Seoul with a panoramic view of the Han River and nestled amidst the beautiful and serene natural elements o
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
Biggest cosmetic company in South Korea, with 39% market share (1st)
Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)
Wide range of brands and diverse product lineup, with about 30 brands
Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter
Overseas expansion, in more than 10 countries, from France, C